Music Video Theories

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Intertextuality

John Stuart- modern media "incorporates raids and reconstructs" Julia Kristeve- " any text is adsorption and transformation or another" The theorists saying they are borrowing ideas from other places and reconstruct the nothing is original anymore there conventions are typical and can be tweaked. Intertexuality- where a media text refers another media text media texts-( films, TV, adverts) are a bit like mosaic of references to other texts, genres It could be argued that no texts are truly original- they're a re-hash of previous texts- this links to post modernism what elements in a text might show intersexuality? Use of conventions from the original text- this might link to genre- elements that we'd expect in a specific genre/ sub-genre such as a specific narrative, characters. Mise-en-scene elements- setting, costume,props, actors etc. Technical conventions- imitating the style of the original- i.e through camerawork (shot ...
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Narrative in music videos and Andrew Goodwin Theory

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There are 3 different types of music videos Narrative performance concept A narrative is a spoken or written account of connected events which make a story line.  Narratives in music videos can be alike films in that there is a distinctive plot and characters acting to reflect the lyrics and genre of the song. However, not all music videos has these distinct plots or styles as some may decide to defy narratives to try and be more creative and engage the viewer more. A classical nareative is one which includes Exposition- the beginning of the video Rising Action- when the acting starts to take place Climax- when the rising action is peaking and becomes more tense Falling action- happens after the climax when the event has happened and going back to normal Denouement- the action has gone back to normal Narrative Arc- is a  story which is  extended or continuing storyline in episodic storytelling media such as television, video game...
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