Research


Purposes and places of exhibtion of a music promo
Codes and Conventions of a music video
Analysis of Music video conventions
Intertextuality
Andrew Goodwin's Theory
Genre
Music Video Theories
Narrative in music promo
Music promo narratives
Analysis of Digipak's for conventions
Analysis of magazine adverts for conventions

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conventions and codes of a music videos

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Conventions of a music video  The purpose of a music video: Is to promote a single or an album. This is the most common form of a music video To promote the artist or the band Entertains and engages the audiences it brings the artist and audience together to create more of an interest in the artist. Gives deeper meaning to the songs through the use of shots A stereotypical music video is about 3-4 minutes long and can be a variation of a narrative story, a live performance these are the most stereotypical but can also include animation and graphics. The video itself advertise the artist and the band.  Music videos are found on TV programmes such as MTV or Top of the pops. Now a days most music videos are found on YouTube or download them from iTunes onto phones. some stereotypical conventions of a music video- Singing of the artist Narrative/performance Band is shown Lip syncing Vocalist having most of screen time Fast pace Tracking shot ...
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'Bad Liar' - Selena Gomez - Lyrics and Where the Shots cut in

Shot: Girl riding bike down a hill, long shot pan Shot: Girl riding bike down a hill, medium close up Shot: Establishing/POV shot of hill Shot: Girl lip-syncing, riding bike down a hill, medium close up 'I was walking down the street the other day Tryna distract myself' Shot: POV shot from inside a car looking at the girl on the bike 'But then I see your face' Shot: Establishing shot of the hill again, car driving 'Oh wait, that's someone else' Shot: Wide shot, school, people walking, fence, yard 'Oh oh, tryna play it coy' Shot: Medium close up of girl riding her bike to the bike stand, yard 'Tryna make it disappear But just like the battle of Troy There's nothing subtle here'   Shot: Close up of girl getting off her bike and turning around and bumping into some girls. yard In my room there's a king size space Bigger than it used to be If you want you can rent that place Shot: Walking away from ...
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Narrative in music videos and Andrew Goodwin Theory

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There are 3 different types of music videos Narrative performance concept A narrative is a spoken or written account of connected events which make a story line.  Narratives in music videos can be alike films in that there is a distinctive plot and characters acting to reflect the lyrics and genre of the song. However, not all music videos has these distinct plots or styles as some may decide to defy narratives to try and be more creative and engage the viewer more. A classical nareative is one which includes Exposition- the beginning of the video Rising Action- when the acting starts to take place Climax- when the rising action is peaking and becomes more tense Falling action- happens after the climax when the event has happened and going back to normal Denouement- the action has gone back to normal Narrative Arc- is a  story which is  extended or continuing storyline in episodic storytelling media such as television, video game...
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